Subway Puts Phelps Back in Its Advertising Pool
July 2, 2009 Comments Off
Greg Bell Departs Venables Bell & Partners

NEW YORK (AdAge.com) -- Greg Bell, co-founder and co-creative director of hot indie shop Venables Bell & Partners, San Francisco, is departing the agency.
July 2, 2009 Comments Off
Modernista Puts a Price on Ideas — and Gets $45
July 2, 2009 Comments Off
10 Cool Ways To Get People To Know More About You & Subscriber To Your Twitter Page
When it comes to Twitter, subscribers or “followers” are your key to building popularity. And popularity is a fundamental and very important concept to grab hold of. The idea is that by following someone, they’ll agree to follow you back.
The following are other ideas which can help with subscriptions:
1) Connect your blog or social network site to your profile. By adding a link to each of your social media profiles to your Twitter profile, and vice versa, you are making sure everyone you know is able to reach you in all the places they have accounts as well.
2) Ask others to recommend your profile. A blog reader could recommend your social networking page, or other members of your social network could recommend your blog. Word of mouth can go a long way, especially in the world of social networking. Although you may not get every person who hears of you on your Twitter page, you can easily raise the number with a few referrals from friends.
3) Purchase banner ads which in turn can be linked to your profile. This way, when your website banner ads are clicked on, the link is automatically established to your Twitter page. This will prevent anyone having to search far and wide in order to find you.
4) Use usernames and avatars which match either your business or other social networking sites. When you sign up for your Twitter account, use the same name you have on other social network sites. If this name isn’t available, try to use something as similar as possible. You can use the same avatar as well. Anyone who is familiar with you from another site will notice when you send out a tweet.
5) Avoid spamming your Twitter. If you constantly drop in silly and unproductive comments several times a day, people won’t take you seriously for long. Make sure you are adding something of value when you post. While it’s fine to post your own URL, joining into conversations will show people you are approachable.
6) Asking questions will show people you are not only looking for input, but you don’t consider yourself a guru either. Who knows - this may result in not only receiving an answer to your question, but with reciprocal following as well.
7) Be careful when posting URLs in Twitter. If the link is too long, it will be shortened with tinyurl. If this happens, it becomes impossible to see the source link to figure out what the page is before clicking through. Before you post any links, it’s recommended you write a short description or the title of the page.
8) Follow people from within your personal niche. Not only will you be able to understand what they are talking about, but you may be able to bounce some ideas off them when you get stuck. Having similar concerns and experiences means they are more likely to follow you as well.
9) The difference between bios and backgrounds is easy. Bios on Twitter are short and to the point, unlike an About Me page found on most blogs. People will get to know you from how and what you tweet, not from a novel written in your bio section.
10) If at first you don’t succeed, try again. The most experienced in the internet world make mistakes sometimes. It’s part of life. If you find you have made a mistake in one of your tweets, fix it. If you find you have chosen the wrong person to follow, stop following them.
Take the time to work out the kinks on your Twitter page, and you will see how quickly everything else will fall into place.
No TagsJuly 2, 2009 Comments Off
Unilever to Review Massive Global Media Account
July 2, 2009 Comments Off
Gap Awards Holiday Campaign Duties to Crispin

NEW YORK (AdAge.com) -- Gap Inc. is busy finalizing a deal with Crispin Porter & Bogusky to handle its flagship brand's holiday campaign, according to executives familiar with the matter. The move could be a precursor to a full-blown account shift if last year's Old Navy review is any indication. Gap Inc. put out an open call for fresh creative ideas for that brand and ultimately handed the entire $200 million account to Crispin in October.
July 2, 2009 Comments Off
Crown Imports on the Lookout for Media Agency

CHICAGO (AdAge.com) -- Corona marketer Crown Imports is seeking a media agency to handle buying and planning for its brand portfolio, which includes the Corona Extra, Corona Light, Modelo Especial and Pacifico beer brands.
July 2, 2009 Comments Off
Online Ad Spending Overseas to Hit $25 Billion by 2013
July 2, 2009 Comments Off
Brewer Pushes Bicycling to Help the Planet

The New Belgium Brewing Co. is giving away more than 1,500 cruiser bikes to encourage Americans to cut down their carbon footprints as part of the annual Tour de Fat bicycling festival, which will launch its 11-city run in Chicago on July 11.
July 2, 2009 Comments Off
Earned Media: Is No Chatter Worse than Negative Chatter?

While we discuss how earned media is an output of the combination of paid media and owned media, I think the simplification of the three terms has made a mess out of the expectations of clients everywhere.
July 2, 2009 Comments Off
Who’s Not Sick of Sexualized Sandwiches? Viral-Video Viewers

Carl's Jr. snuck onto the Viral Video Chart this week in the No. 10 spot with its video of "The Hills" star Audrina Patridge eating a Teriyaki burger in a gold bikini.
July 2, 2009 Comments Off
Online-Ad Industry Tries to Stave of Government Regulation
July 1, 2009 Comments Off
U.S. Auto Sales Fell 27% in June — and That’s Not a Bad Thing
July 1, 2009 Comments Off
MediaVest Is Looking for Brand ‘Swingers’
July 1, 2009 Comments Off
How Coke Is Targeting Black Consumers
July 1, 2009 Comments Off
Cool Flashbacks from an Airline Mag
July 1, 2009 Comments Off
Karl Malden Never Left Home Without It
July 1, 2009 Comments Off
For Broadcast TV Networks, Summer Break Begins Now

MINNEAPOLIS (AdAge.com) -- School may have ended around Memorial Day, and the summer solstice was on June 21. But this week seems to be the official start of the season, with workers scrambling to free themselves from bosses and BlackBerrys in order to enjoy Independence Day.
July 1, 2009 Comments Off
Coke, Pepsi Make Nice on Twitter
July 1, 2009 Comments Off
Dallas Daily Turns Over National Ad Sales to Rival Tribune

CHICAGO (AdAge.com) -- In what's believed to be a first-of-its-kind arrangement in the struggling newspaper industry, Belo's Dallas Morning News has tapped rival publisher Tribune Co. to handle its national ad sales.
July 1, 2009 Comments Off
Tylenol Latest Big Brand to Come Under FDA Scrutiny

NEW YORK (AdAge.com) -- First, the Food and Drug Administration went after Cheerios. Now it appears to be targeting another beloved U.S. brand: Tylenol. That could present advertising problems for J&J and Tylenol, as well as the rest of the big players in the pain-relief industry.
July 1, 2009 Comments Off
Not Everyone Can Afford to Work for Free

Although many agencies are cutting their internship programs in misguided attempts to remain solvent, some of the recent graduates and college upperclassmen have still managed to land that plum gig. For the rest of the Millennials who may be forced to find a job that is completely unrelated to advertising, there is still hope. After all, not everyone can afford to work for free.
July 1, 2009 Comments Off
Millennials Are Evolving; Are You Keeping Up?

I'm a changed person, thanks to this recession. I eat more meals at home and actually pay attention to the price of groceries. Living on my own for the first time, I find myself buying and using more household products, from dishwasher soap to stain remover. As a result, I'm newly receptive to advertising in those categories. But what surprises me is how few marketers of such products actually pursue my age group.
July 1, 2009 Comments Off
State Farm Re-evaluating Agency Compensation

CHICAGO (AdAge.com) -- State Farm is reassessing how it compensates its advertising and marketing-services agencies. It wasn't immediately clear whether the insurer is looking to slash fees; adopt the sort of value-based model lately championed by Coke; or simply to bring its practices closer in line with contemporary norms.
July 1, 2009 Comments Off
Big Returns From Very Small Products
July 1, 2009 Comments Off

